When Virtual Reality Became a Reality

Google Cardboard. It sounds like just another big corporation’s poor attempt at an April Fools joke. But a joke this is not. In November 2014, the tech giant recognized for mapping the world and developing the first fully autonomous vehicle, released one of the first accessible pairs of virtual reality glasses. And as the name implies, the glasses are made almost completely out of cardboard. Right – the same stuff you use to pack your junk. Sounds really high tech.

The reality is, Google’s $15 glasses make virtual reality very real. This affordably priced unit gives everyone the chance to peer into an exciting new world. One that seeks to educate, entertain and engage. The possibilities are endless.

Getting Practical

Because The Talk of Tomorrow is about helping you put emerging media and technology to use, here are just a few examples of how leading brands are using this tool to engage their customers.

1. First Person, Interactive Experiences
   The New York Times was one of the first companies to turn the page on traditional marketing. To coincide with the launch of their new virtual reality smart phone application, subscribers received a complimentary pair of Google Cardboard glasses during the month of November. The New York Times virtual reality experience gives readers the opportunity to witness the headlines first-hand. One moment, you might find yourself in the middle of a Ted Cruz rally. The next, in-studio with an up and coming R&B artist.
2. Virtual Site/Destination Visits
   Planning to move? Major realty brands like Sothebys are using 360 degree videos to
   give prospective homeowners a virtual tour of their properties. Likewise, the
   British-owned Thomas Cook  has created a virtual experience that allows tourists to walk the halls of Ancient Egypt without using their passport.
3. Sponsored Game Content
   During Brazil’s 2014 World Cup, Coca-Cola invited fans to participate in a virtual reality soccer match. Coca-Cola branded virtual reality glasses were to participants and the whistle was blown. This experience provided fans with a new way to interact with their favorite sport. Of course, the in-game experience included no shortage Coca-Cola banners.

Innovative ways to leverage this technology abound, presenting marketing professionals with opportunities to engage their audience like never before. Have you or the company your work for experimented with virtual reality? Do you have any unique applications to share? Leave your thoughts below.

– Danny